About BuyPoint Software
Product companies are finding historic mediums for advertising ineffective for the 18-25 year olds that they are primarily targeting. Static print signage or broadcast video that is not adaptive is ineffective at capturing the attention desired. In addition there is competition between retailers (Walmart) and product companies (Proctor & Gamble) for control of the brand or visibility of products. Consumers are intolerant to intrusive advertising and are taking steps to eliminate (TiVO, pay service satellite TV and radio). Generally the return on investment for advertisers is decreasing.

BuyPoint Systems intends to aggressively address the rapidly growing digital sign market by producing state-of-the-art hardware and software solutions. BuyPoint solutions will address a market that is presently evolving from being dominated by value added resellers to one that offers targeted, engineered solutions. The hardware component provides high definition playback from a low power, low cost and highly reliable device. The innovative software component gathers specific location traffic and adapts the predefined advertising content to optimize the effectiveness of the advertising. The cost of overall ownership to the customer is far lower than competitive product solutions.